Lucuma, a caramel-flavoured fruit from Peru, is tipped to be the next superfood used in chocolate, ice-cream, snacks and more – and Europe is leading the way in product innovation, says Mintel.

A yellow fruit with a creamy, caramel flavour that can be dried and ground to a powder when ripe, lucuma is known as the gold of the Incas in its native Peru. And according to Mintel data, one third of all food and drink launches containing lucuma between 2012 and 2013 were in Europe.

“Europe has steadily increased its foothold to become the top regional user of the superfood with a 63% share in the year ending July 2015,” wrote Mintel analyst Gwen Crothers in an online blog . “Here we see the rare case of an ancient food that has found a place in modern food processing.”

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