The potato industry has established a standard definition of ‘new potatoes’ after an investigation by trading standards revealed that potatoes were being sold as ‘new’ for up to seven months after harvest.
To give shoppers greater confidence, the Potato Council has drafted guidelines on what constitutes a ‘new potato’. They must be destined for purchase soon after harvest, have an ‘immature thin or scraping skin’ and be of ‘an appropriate variety’.
