Nutrition labelling helps, but self-control complicates food choices

Consumers can make healthier choices from both traffic light and numerical labelling, but individuals’ levels of self-control can make a big difference to the effectiveness of an intervention, according to two new studies.

The papers, both to be published in the American Marketing Association’s Journal of Public Policy & Marketing, both suggest researchers need to take particular care over how studies around consumer decision-making are constructed.

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