The British Veterinary Association (BVA) has called on the European Commission to label non-stun slaughtered meat after a study found 72% of people would welcome this information when buying their meat.

The survey was carried out in July and August 2013, with 13,500 people over the age of 18 who purchase beef, lamb and poultry interviewed across 27 EU States. However, the report found a varying interest with 18% very interested, 27% quite interested and 27% a “little interested”.

John Blackwell, BVA president, said: “This EU-wide report confirms that consumers are interested in the provenance of their meat and meat products with a clear majority (72%) saying they are interested in receiving information about the stunning of animals.

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