European food bodies have reiterated calls to better regulate the sports food, drink and supplement category to ease uncertainty and inconsistency across the EU’s 28 member states – and boost innovation.

They want the specific nature of sports foods reflected in EU law so that aspects like labelling, claim-making and anti-doping measures can be adequately incorporated in product formulation and marketing.

Whilst some in the sector would prefer a “specific EU regulatory framework”, the current consensus is to adapt existing general food law coupled with fair treatment under the EU nutrition and health claims regulation (NHCR) and the recently adapted EU Food Information to Consumers (FIC) law.

Speaking at a European Specialist Sports Nutrition Alliance (ESSNA) congress in Brussels last week, Specialised Nutrition Europe (SNE) called for “a clear definition and scope” for the multi-billion euro category.

ESSNA itself has said its preferred route is for general food law to be amended.

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