Cholesterol-busting plant sterol and stanol products – worth about €2.5bn globally – will have to carry warning labels in the European Union from next February.
Category leaders like Unilever pro.activ and Raisio Benecol have until February 15, 2014, to apply the warnings after the European Commission decided that the products should indicate they are designed only for people with cholesterol concerns.
According to the new rule , products will be required to bear warnings that, “the product is not intended for people who do not need to control their blood cholesterol level.”
It goes on: “The purpose of this mandatory statement is to ensure that the product reaches its target group, and thus avoid unnecessary consumption by non-targeted groups.”
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2013:201:0049:01:EN:HTML
